Schick Hydro says it supports the independent gaming community and its commitment to fostering innovation — and the brand is at The Game Awards 2017.

The brand’s efforts to champion game creators and developers include the debut of a fan-choice award for The Game Awards 2017,  “The Best Debut Indie Game.” The award will be presented by Schick Hydro at the awards tomorrow. Fans are being asked to vote here. 

The brand is also hosting a consumer giveaway, designed to put break-out indie games in fans’ hands, as well as an exclusive indie game jam in partnership with Playcrafting — plus, a custom arcade experience at The Game Awards.    

“From the launch of the Schick Hydro 3 to the evolution of Schick Hydro 5, Schick Hydro is a challenger brand that’s constantly evolving to enhance the men’s grooming experience and bring innovation to the category,” said Anastasia Tobias, Senior Brand Manager of Schick Hydro at Edgewell Personal Care.

“Innovation is about challenging the status quo to create something that enhances people’s lives. As innovators, it’s important that we support other innovators, which is why we’re extending our mission to “protect and defend” to indie game developers – creating opportunities for these rising-stars to continue to hone their craft and advance their industry.”